Esslinger's Classes at Kenyon College
  • Introduction
    • Position Announcement
  • Digital Imaging
    • Abstract Formalism
    • Experimental Collage
    • Altered Portraits
    • Altered Scapes
    • Digital Experimentation
    • Fictitious Advertising
    • Exhibition Design
    • Soundscape
    • Gesture
    • Aesthetics of the Ordinary
    • Final Projects
  • Video
    • Stop-Motion Animation
    • Exp. Film and Video >
      • Lyrical Juxtapositions
      • Abstract Montage
      • AppropriationSocialComment
      • Extended Experimental
      • Expanded Cinema
  • Installation
  • Rome Home
    • Experimental Media in the Eternal City >
      • Questions Venice
    • Simulations: Public Art in the Imagination in Rome >
      • External recordings
    • Adventures
  • Advanced Studio
  • Links
    • Artists and Info >
      • Miscellaneous
      • assignment presentations
      • Creative preparations
      • Video
      • Experimental Film
      • Sound
      • Animation
      • Photo
      • Cinemagraphs
      • New Media >
        • Notes New Media
      • Installation
      • Design/Anti
      • Web based
      • General Art
      • Performance
      • Painting/Drawing/Prints
      • Paper/ Fiber/Books
      • Sculpture
      • architecture
      • Research >
        • Makerspace at Kenyon
        • tech research
      • Student Presentations >
        • student research video artists
        • Student Presentations Installation
        • Themes of Contemporary Art
      • Alumni
    • Manuals >
      • Scanning
      • Lightroom
      • Photoshop
      • Premiere Pro CC >
        • New Premiere Pro Video Tutorials
      • After Effects
      • Davinci Resolve
      • InDesign >
        • InDesign Video Tutorials
      • Fonts
      • Animation
      • New Media Programs >
        • manuals from others
      • Audio
      • Lighting
      • Cameras+Equipment
      • Sculptural Processes
      • AHistoryofArtandTechnology for Digital Imaging
      • A History of Art andTechnology for Video and Film
      • professional presentations
Fictitious Advertizing Student Examples
​
fictitious_advertising_copy.pdf
File Size: 17930 kb
File Type: pdf
Download File

indesign_quickstart_digital_imaging.pdf
File Size: 1151 kb
File Type: pdf
Download File

Fictitious Advertising: invention and design
Digital Imaging in the Visual Arts
Prof. Claudia Esslinger
 
Many artists today use the methods of popular culture to create their work.  By inventing machines, corporations, news, events, soap operas, websites or “apps” these artists use the tropes of “facts” to explore ideas that are “fiction”. 
 
In this assignment we will use the popular culture vocabulary of advertising to promote a fictitious invention. 
 
Taking our clues from the popular Japanese activity of Chindogu (the creation of useless inventions) we will imagine an invention that could help sort out a typical human problem, need or desire.  Rather than actually making the invention physically, we will create it with the magic of Photoshop from various parts that we photograph and composite.  We will develop text to support, explain and “sell” this invention.  Then we will design a one-page advertisement for magazine, webpage or ipad app, using good design skills and type manipulation in Photoshop.
 
GOALS:
Creative Imagination to develop the device.  (brainstorming, shopping, gathering)
photographic skills to light and capture the necessary images.
writing skills to develop a title, slogan and applicable instructions for use.
Design skills to appeal to a particular audience