Fictitious Advertizing Student Examples
Fictitious Advertising: invention and design
Digital Imaging in the Visual Arts
Prof. Claudia Esslinger
Many artists today use the methods of popular culture to create their work. By inventing machines, corporations, news, events, soap operas, websites or “apps” these artists use the tropes of “facts” to explore ideas that are “fiction”.
In this assignment we will use the popular culture vocabulary of advertising to promote a fictitious invention.
Taking our clues from the popular Japanese activity of Chindogu (the creation of useless inventions) we will imagine an invention that could help sort out a typical human problem, need or desire. Rather than actually making the invention physically, we will create it with the magic of Photoshop from various parts that we photograph and composite. We will develop text to support, explain and “sell” this invention. Then we will design a one-page advertisement for magazine, webpage or ipad app, using good design skills and type manipulation in Photoshop.
Creative Imagination to develop the device. (brainstorming, shopping, gathering)
photographic skills to light and capture the necessary images.
writing skills to develop a title, slogan and applicable instructions for use.
Design skills to appeal to a particular audience