Cinemagraph examples mostly from the internet...successful ones have expected movement that does NOT happen, along with a believable repeated movement and meaning...
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Take Care from Parisa Ghaderi on Vimeo. 
andrew carissa gallo from the web
Though a "fashion" cinemagraph,this one has more to offer than sales.
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nic anania
Keep Calm from Parisa Ghaderi on Vimeo. 
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