The goal of this section of the course is to learn something about graphic design and writing about art.
The image below is referenced in the example artist statement to the right.
Example Artists' Statement pdf (can download)
Exhibition Publicity and Statement
Digital Imaging in the Visual Arts
Prof. Claudia Esslinger
Developing Publicity for your Project
Digital Imaging in the Visual Arts: Prof. Claudia Esslinger
Now that you have made some artwork, let’s learn how to publicize it in the form of posters and catalog presentations.
You will write an artist’s statement, design and print a “page” of a catalog or poster that includes the statement. We will learn basic InDesign to do this (a layout program also part of the Adobe Suite).
BEFORE YOU START:
Open a flat version of each project you have done so far. Place them on your desktop so that you can see all of them at once. Answer these questions before starting an "artist's statement."
Are there any similarities in form or concept in these pieces?
How have your ideas and skills grown over the time you have been working on them?
Questions to lead to your Artist’s Statement: after you answer these write a cohesive, flowing statement of about 200 words.
What concept are you exploring in this piece?
This piece uses the imagery of a birdcage with unusual inhabitants. By substituting animated “teeth” on a swing instead of the expected “birds” questions are posed about the nature of boundaries for our dreams and how they are often impossible or full of magical realism.
Why does it make sense for YOU to do this piece?
My dreaming history includes repetitive images and feelings of teeth falling out and my constantly trying to put them back. By caging the teeth in a form most reserved for birds of song I am imagining holding on to my dreams, whatever they are.
How does your choice of subject matter and formal qualities support your concept
The juxtaposition of a meat hook, both terrifying and secure, to a fragile cage sets a scene that is both unstable and curious. By hand carving the teeth from turnips, the raw feeling of the root being ripped from the mouth is exaggerated, yet the lighting, the fluffy clouds and symmetrical composition evoke childlike illustrations. How do these seemingly incompatible implications affect the viewer?
How does your work relate to the wider art world?
This piece continues a tradition of surrealism/ magic realism where the odd is often disturbing, yet compelling. It seeks to engage the viewer on a subconscious level that is compatible with the nature of dreams.
Designing a Catalog page or Poster:
There are many traditions that are taught as methods to make well designed image and text projects (books, posters, web pages, etc). Some of these will be presented in the slide lecture for this project. Please use one of these methods and think about the elements and principles of composition that we explored in our first project (Unity, Focal Point, etc). We will talk about this in class, with Demos.